These past few months, my BNI business-networking group tried to grow its membership, and the slow progress caused us to scratch our heads. We’d been hosting a good number of guests, but few were joining; we weren’t closing the deal. Eventually, we realized that we’d been talking to prospective members as if they: 1) Already believed in the value of business networking, and 2) Were open to joining a referral group right now.
When people seek my services as a life & career coach, it’s usually for big ticket items. They want help with a career transition, a weight-loss program that will keep it off in the long run, a jump start to their dating life, or ways to manage a problem relationship.
In recent columns, I discussed how appreciation and savoring can greatly contribute to a deeply satisfying life. While writing about savoring, I found myself suddenly describing my weight-loss program.